This independent specialist tour operator has been providing tailor-made memorable holidays to clients for approximately 30 years and pride themselves on their unique, personal knowledge of the destinations. This knowledge and expertise has been paramount to the growth of the company, which has now developed a niche as a specialist operator within this growing market and has great influence with hotels and airlines, and become an agency of choice with circa 200 travel agencies using the service.

Excellently located the business has achieved all Ireland coverage with busy premises in two major towns located in the north and south of Northern Ireland. The business has invested extensively in technology and is totally computerised with links to hotels, agents and airlines.

Is Selling Tours Profitable? Currently, only 55% say travel agents who specialize in selling groups, while over 90% of travel agents selling travel in groups. The sale of group travel is a very lucrative market segment that travel agents can use to maximize their income. Implement the following strategies in building their business and generate new sales: • Be proactive and market their products and services. Do not get lost in cyberspace with a website company replicated. They stand out from the crowd and create your own blog, educating others with your unique perspective, experience and knowledge on various topics. Contact previous customers and thank you again to do business with you. Ask for references from family and friends. • Being well informed of their products and services inside and out. The best way to market your inventory is to have a personal experience with the product or service. Take the tour group and then provide first-hand votes to their customers. • Understand and meet the needs of their customers and customize to your budget. Being a creator of dreams and not just an order taker. Ask the patient, "Describe your most memorable vacation. What type of accommodation to suit your style, five-star beach villas or bed and breakfast?" • Explain the cost-saving benefits of travel packages to their customers. For example, the components of the trip included more favorable are always priced tourist component independently priced, especially the tourism component. • Highlight the value of packaged holidays. Grouping transfer costs, accommodation and tourism provides excellent value for its clients. • Advertising packaged tours to community groups. Suggest a Tour of the Holy Land for churches, day trip touring Europe for college students studying abroad or a safari in Africa for the couple's honeymoon adventure. Travel agents should also be associated with wholesalers and tour operators to generate business support. Many tour operators are using the Internet to help you sell more products. For example, recently launched Funjet Vacations Funjet Agent Advantage (FAA) to assist actors in online communication, sales and marketing. A great resource is your electronic brochure that you can customize with your contact information and send it to their customers via a mouse click.